IYKYK. There is nothing like an underground rock show.
The pure joy you wear on your face makes you forget that you're dripping in sweat and took 3 elbows to the ribs. Ive spent my share of time hanging out with local bands and getting to know the way of life for the people who make this scene possible.
They carry the torch from writing, performing all the way to bookings, socials, merch - all the things. I observed, asked questions, offered help. I saw quite a few opportunities for improvement to make things easier for them and better for the fans.
No one works harder than an underground rock star.
With Full Volume, I found a way to take 7 years of e-commerce and community building from my previous endeavor and apply it to the music scene.
We’re making merch look better, easier to get anywhere in the world, and making it a smarter way for bands to earn and support their efforts.
So next time you're wearing that sweaty, bruised rib smile post-show, make sure to..... . Stop by the merch table, buy a shirt, spread the word, and support your local rocks stars. :-)